Food Delivery Services Review: Plated vs. Blue Apron


e-uZUhDp*Update 6/23/2015: Check out my Reviews of Home Chef and Hello Fresh to see how they compare to Blue Apron and Plated (click the company’s name).*

 In my last post regarding Food Delivery Services, I reviewed Blue Apron. In order to offer a holistic review of these services, I decided to also partake in Plated, a competitor. I know I am taking a hit for the team here, sampling and savoring different fare from companies that deliver the food to my door, but I will do what it takes to report good eats. Fortunately, my waistline has not reflected this taste-test reconnaissance, since the dishes have been considerably healthy and low in calories.

Plated first presented itself to me on my Facebook wall as a form of advertisement. It is my assumption that the search engine saw my interest in Blue Apron and had to meddle in my business. Well, their darn strategy worked and I purchased 3 meals for two people for only $24.00. The convenience of food delivery services like Blue Apron and Plated cannot be overstated. Fresh seasonal ingredients shipped to your home, tucked safely in a box, waiting to be unwrapped like a Christmas present. For a few nights of the week, you can set grocery-shopping and indecision aside. Let the recipes and ingredients in that package bring out your inner chef.

fed ex Like I mentioned in my previous post about Blue Apron (click to read), I live in a small isolated town in the middle of nowhere. Our local grocery store only carries the essentials: chicken, deli meat and broccoli. So you can imagine my excitement when I heard the Fed Ex truck pull up, knowing that legitimate food was being delivered. Is the delivery man looking at me? Oh shoot!


The Basics

Price

  • $12/plate for regular recipes
  •  $18-$24/plate for Chef’s Table recipes
  • Choose your quantity: 2, 4 or 6 plates per recipe

Delivery

  • Choose the day you want it delivered
  • Arrives once/week
  • Skip deliveries on certain weeks depending on your availability or interest in the menu
  • They deliver to 95% of the US from the Plated facility closest to your home

Menu

  • About 7 meals offered, 1 is a Chef’s Table special
  • Select as many recipes as you want (must be a minimum of 4 plates)
  • They will select a menu for you if you want
  • You can select: Land, Sea or Veggie (or all the above)

Exclusions

  • In your Taste Profile, choose ingredients that you want excluded from your recipes
    • Allergens
    • Taste Aversions
    • Dietary Restrictions

The First Impression

ingreds The box arrived with three recipes. Each recipe had a separate bag of ingredients. This was helpful since each bag was labeled according to the dish’s name. Grab and Go style. Some of the “loose” ingredients were the meat, coconut milk and chives, each not labeled by the meal’s name.

Each ingredient was already measured and portioned out for ease of cooking. You will still have to cut, slice and mince the vegetables and meat, but most of the work is already done. To my excitement, my garlic was already peeled for me!

As you can see the box advertises “fresh ingredients”, yet to my disappointment the vegetables and meat arrived frozen. I am aware that the -0 degree weather we have been having may have aided in this issue.

front

The front of the recipe cards display vibrant photos of the final meal, background information about the dish, cooking tips to enhance the flavor, timing and calories.

back

The back of the card displays step-by-step written directions along with photos, aiding the home-chef in the cooking process.  There is a note on the recipe card stating what cookware and ingredients you will need from your own home. These include pots, measured water, salt, pepper and oil.


The Taste Test

Indonesian Beef Rendang with Coconut Lime Sauce and Turmeric Jasmine Rice
Indonesian Beef Rendang with Coconut Lime Sauce and Turmeric Jasmine Rice

Pros:  The spicy, sweet, coconutty sauce was so flavorful. The fragrance of the ginger, cinnamon and lemongrass swirled around my kitchen like snowflakes in the wind. Lastly, the jasmine rice seasoned with turmeric was soft and fluffy.

Cons: The steak for this recipe was completely frozen, so I had to use the microwave to thaw it out. Yuck. Furthermore, round steak is a tough cut of meat and cooking it for about 10 minutes, as suggested in the recipe, was not enough time to tenderize the beef. The result was, as predicted, tough. Perhaps I should have sliced it thinner. I will make the sauce again, yet will use a juicy piece of steak, grilled to perfection, instead.

Pan-Roasted Mustard Pork with Spaetzle and Carrots
Pan-Roasted Mustard Pork with Spaetzle and Carrots

Pros: The fennel seed and thyme spices added a fragrant crunch to the succulent pan-roasted pork. Carrots are always a delight, the cooking method of blanching then sauteing kept them simple yet elegant.

Cons: I appreciate the uniqueness of the German spaetzle, but would have loved it drenched in sauce. It was sauteed in butter, which is a similar technique with egg noodles from my late Grandma D’s German recipe, Sauerbraten (click for recipe). Trust me, the noodles were tasty, but were heavy and dry without a sauce.

Quinoa Stir-Fry
Quinoa Stir-Fry

Pros: Quinoa, peas, carrots, cabbage, onions, ginger and egg all fried together and topped with peanut-oil, soy sauce and sriracha; a delicious combination.

Cons: I was surprised that Plated did not provide the egg in the box as one of the ingredients. Instead it was on the “what you need at home” list. I added two eggs, instead of one, because this meal did not seem like it was going to satiate our hunger (I was right). It required extra soy sauce after for further flavoring, but I understand this is subjective. Lastly, this would have been an enjoyable side, but again, we were still slightly hungry hippos when it was all said and done.


baplatedvs Pricing

Plated’s dishes are $2.00 more than Blue Apron’s. However, Plated allows you to only choose 4 plates totaling $48.00, whereas Blue Apron’s flat rate for 2 people is $60.00 for 6 plates (3 meals) per week. Obviously you save more in the long run with Blue Apron, but if you just want to try at least two different recipes from Plated, you will spend less money that specific week.

Menu

Plated and Blue Apron’s meals boast farm-fresh seasonal ingredients incorporated into healthy recipes. Both company’s dishes range from 550-700 calories per serving. As a health conscious foodie, I appreciate the hearty but healthful fare provided by both Plated and Blue Apron.

Plated allows its subscribers to select the recipes that they want delivered. It is important to note that as the week goes on, certain recipes will be labeled as “sold out”, thus limiting your options. On the other hand, Blue Apron selects 3 recipes for you, letting you change at least one of them after you submit your purchase. This is something that not many Blue “Aproners” know, as I have discussed this with different people.

Plated and Blue Apron offer a similar amount of meals for 2-person plans, 7 versus 6. However, if you have a larger family, Plated offers the same 7 plates compared to Blue Apron’s 4 family-inspired recipes.

Ingredients

Plated’s vegetables and meat arrived frozen, defeating the statement “fresh ingredients” on their box. I understand that it has been -0 degrees this weekend and this may have played a role in freezing the ingredients. Plated’s ingredients were helpfully divided into different bags, one for each recipe. The meat was packaged separately. Blue Apron’s larger ingredients were packed individually in the box, but the smaller items were divided in brown paper bag’s, cleverly labeled   “(Recipe’s Name) Knick Knacks”.

Of the six different dishes I experienced from both companies, Blue Apron triumphed over Plated as far as unique ingredients are concerned. Blue Apron exposed me to king trumpet mushrooms, maitake mushrooms, miso paste, farro, garlic chives, mustard greens, okra and collard greens. Although I have tasted some of these vegetables/grains in other dishes, they were certainly new to my kitchen. Plated utilized more common ingredients like carrots, onions, eggs, garlic, ginger, pork, beef and rice. I was actually surprised that Plated required you to have an egg at home for the Quinoa Stir Fry, whereas Blue Apron provided the egg for you in its Mushroom Ramen recipe. Plated does offer some specialty ingredients, like quail, but that was on another week’s menu.

Garnish

It is notable that Blue Apron focuses on attention to detail, as specific ingredients and cooking methods are utilized for garnishes. For the three meals purchased from Plated, garnishes were not on the menu.

Recipe Cards

Blue Apron’s recipe cards are a better quality and more professional in appearance than Plated’s cards. Yet, both companies instruct the home cook with simple written directions coupled with accommodating photos. While the two give background information on the dish, Plated incorporates an additional “cooking tip” on each of their recipes.


The Final Say

A Common Connoisseur
A Common Connoisseur

If my opinion matters at all, I would say that Blue Apron has the upper hand in this challenge. They offer more affordable meals, as well as a free week of dishes for you to give to a friend. Their ingredients were fresh (not frozen) and somewhat exotic, focusing on garnishes for plating.

If you do not like the option of 3 random meals selected for you, then Plated is absolutely an ideal contender. With Plated you can choose your own meals, as long as you do it quick…before they’re sold out! Furthermore, we enjoyed all of the meals that were purchased from Plated, where we only fancied 1 out of 3 meals from Blue Apron (click to see photos).

With all that being said, my husband and I decided that we will not be partaking in food delivery services very often. There is no doubt that the convenience of having the food delivered to you is beneficial, yet for the amount of money and limited portions, we would rather look up interesting recipes ourselves and make a special trip to Wegmans on the weekend. If, however, there is a super exciting meal that I can not resist, I will not hesitate to utilize these services.

*Update 6/23/2015: Don’t forget to check out my Reviews of Home Chef and Hello Fresh to see how they compare to Blue Apron and Plated (click the company’s name).*
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Author: A Common Connoisseur

My name is Maria! I'm a vibrant Italian American with a zest for life. I am also a major glutton. Join me on my journey to diverse restaurants and in my kitchen, as I eat and cook my way through flavory fare. I am no expert, which is why I am merely a Common Connoisseur.

24 thoughts

  1. I have tried Hello Fresh and Blue Apron. I found the meals from Hello Fresh more to my liking, but every box I received had at least one missing or damaged item, so I usually had to make a separate shopping trip to purchase some ingredient(s) I had already paid for…and their meals are more expensive than. Blue Apron does use some more exotic ingredients, but when selecting meals, they do not allow some combinations. For example, for next week, I didn’t want the chicken meal (it has bones in the chicken breast, which I hate), but I was unable to select the other two “omnivore” meals plus a pasta meal (it said the combination was not allowed). The other thing I didn’t like about Blue Apron is that the recipes are not easy to reuse because the spices are not listed with individual amounts. For example, I had Lamb & Beef Shawarma, which included 2 tsp of Shawarma spice blend (which consists of Za’atar, ground cumin, ground sweet paprika, ground coriander, and white sesame seeds…but it doesn’t list the proportions of those spices in the spice blend). Hello Fresh’s recipes are much easier to use again because it lists the amount of each spice. I was going to try Plated, but had to put in my credit card number and place an order before I could even see what meals are available. I’m not placing an order until I know whether I want the particular meals they’re offering. I actually delayed joining Hello Fresh for one week because there weren’t three meals I wanted.

    I wish I had seen your posts before I tried Blue Apron.

    Like

    1. Vicky,
      Thank you so much for your comments! I love chatting with other food lovers. It is so disappointing when there is an ingredient missing, it happened to my Blue Apron order! If I were you, I would contact Hello Fresh and let them know. Blue Apron credited my account for almost $20, for my next purchase. That is the main reason why I am going to try Blue Apron again…the extra cash. I agree that it is an issue not knowing what recipe you are going to get. Try Plated again. Go to their site, click recipes you want and select “Add to Basket” that way you know those meals are in there. You’ve convinced me to try Hello Fresh. I saw a 50% discount for new customers that I might try!
      Loved chatting with you,
      Maria

      Like

    2. Vicky- First of all, GREAT REVIEW! I have had HelloFresh for 2 months, and my girlfriend and I love getting our box, and cooking together. It has really brought us closer together, and taught us some really cool yet easy recipes. The food is always fresh, and cold, even with the box coming to Phoenix! I used this promo code: CE6HNQ which gave me $40 off my first box.

      With that promo code, my first HelloFresh box was only $29, and now I happily pay the $69 each week for the box, and it has been a great experience and HelloFresh really has great customer service.

      Happy Cooking!
      – Robert

      Like

    1. Thank you so much for reaching out to me! I am already on the PeachDish wagon by following you on Facebook and Instagram. Love your site and fresh ingredients. Do you offer first timers a coupon code?

      Like

  2. Hi there all!

    I just signed up for Hello Fresh and I LOVE it! I’m finally cooking at home most nights instead of paying to go out for unhealthy prepared meals! I recommend it for sure. I used the code 86F7PB and even got $40 off my first box (code never expires, so you can too!) ^_^

    Happy cooking!
    Clare

    Liked by 1 person

  3. I have had HelloFresh now for about 6 weeks, and I have to say I have been really happy with it. The delivery is always when its scheduled, the food has always been packaged really well and is still cold (I live in Phoenix where it is still 104 in October), and the recipes give a good variety but arent too complex for my basic palate.

    What got me started was this code that they give out: SBFSLX that took $40 off my first order. That let me try a full food box of 6 meals for only $29 instead of $69 which helped me decide if it was worth it. The code is still good, and worth using if you are thinking of trying it out.

    Like

  4. Seems all these companies offer only 2 or more meals I am a single widow- live by myself and although I did enjoy cooking,, it’s not fun for one! What a great service for one if it was available. My menu now consists of frozen dinners, box dinners, an occasional dinner out, or cans.

    Like

  5. No one has mentioned the excessive packaging. Blue Apron sends two huge blue ice packs to keep everything cold and Plated uses smaller blue ice packing and the little plastic containers. I would use either service if I could return/recycle some of the packaging materials, much like the old glass milk bottles that were left out for the milkman. I would be willing to pay a small amount extra for the return shipping. I also am a single and would like smaller options. I’ve tried spitting with a friend and it’s just too complicated.

    Like

  6. i have tried almost all of these services , in my opinion home chef is the best one out there. I like to cook, the appeal for me is getting to try new flavor profiles outside of my comfort zone without stocking up on a bunch of ingredients and finding out i’m not a fan. HomeChef has a great selection, as well as the portions being large (in my opinion) I order periodically from them when i want to “spice up our dinner life” lol. if anyone is looking to try them you can get 30$ off using this link https://www.homechef.com/invite/DgaG6sXVde29

    Like

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